List of Ranking Signals

What does it take to have a high ranking organic website? Here’s a current list of ranking signals identified as important:

  • Inbound links (internal and external)
  • Inbound links from other root domains
  • Followed inbound links
  • Keyword URL (especially Exact Match Domains or EMDs)
  • Keyword in <title> Tag
  • Keyword in <body> copy
  • Keyword in <bold>
  • Keyword in anchor text leading to another page
  • PageRank of the page and of the domain in general
  • Domain / website trust / authority factors
  • Social factors (shares, likes, links, +1, etc. – discounted by Matt Cutts at SMX Advanced Seattle 2013)
  • Site / page load time (site speed)
  • Mobile friendly attributes
  • Secure sites (hacked sites might be ranked lower in the future)
  • Sites with great design / UX (hard to quantify, but mentioned by Matt Cutts at SMX Advanced 2013)
  • Domain / site age

Did we miss one? Add to the list – contact Ranking Signals.


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