Is Being “Cool” a Ranking Signal

In Google’s video titled, “5 common mistakes in SEO (and 6 good ideas)”, a new ranking signal was announced, but you aren’t going to believe what it is! It looks like webmasters and business owners are going to have to quit dorking up the internet if they want to rank well on Google. The SEO instruction from Google – to rank well, you have to “do something cool!”

Here’s a screenshot from the video:

Given how decidely uncool most web people are, this new ranking signal could constitute a major challenge! Could cowboy shirt wearing, fixed-gear bike riding hipsters be the next generation of SEO consultants? Only time will tell…

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