SEO Thoughts

Google’s Real Goal (Hint: It’s not what you think it is)

I’ve always believed (and have repeatedly stated on other sites) that Google’s goal with the organic search results is to return to searchers the most relevant and authoritative sites–given their query. But the other day, I was searching for new windows, and the quality (or lack thereof) of the organic results lead me to a [...]

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Want to Boost Your SEO? Get On Social Media Sites

You can’t deny it anymore—social media is becoming an important part of SEO. If you aren’t on the bandwagon, get on!

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Are Indexed Pages a Ranking Signal?

Recently, Google Webmaster Tools has added a feature called Index Status. Index Status tells you how many of your website pages have been added to Google’s index. This got us thinking – could indexed pages be a ranking signal?

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Have Social Signals Replaced Links?

You’ve probably heard that social signals are a known ranking signal, and it’s true. However, have social signals replaced inbound links? Watch this video from SMX West to find out more…

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The Highs and Lows of Anchor Text as a Ranking Signal

The term “anchor text” refers to the words that are highlighted when one website links to another.  For example, if I’m writing a blog post about a great little Cuban café that I went to last night, the anchor text associated with the link here is “Cuban café”.

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June 25th Google Panda Update (who cares?)

On June 25, 2012, at 2:10 PM, Google announced on Twitter that they had pushed out a new Panda data refresh. In the past, we’ve gotten excited about these “data refreshes” – almost hoping something would happen (as long as that “something” is a drop in our rankings – smile). As part of this most [...]

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Are SEOs Pulling a Lance Armstrong?

Doping and sports go together like your crazy uncle and a bottle of whiskey – you know you can’t have one without the other, and it’s best to just not think about it and enjoy the show. The latest bust-in-progress is against all-American hero Lance Armstrong, who’s currently being investigated for doping for pretty much [...]

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Paid Link Armageddon

Another major brand has been caught in a paid link scandal. This time it’s Dun & Bradstreet Credibility Corporation. Apparently, their SEO company was soliciting various webmasters for links back to their site using various keywords.

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An SEO Silver Bullet Post Penguin

It’s easy to keep the dreaded Google Pandas and Penguins away from your website house – all you need is an SEO silver bullet. You need an SEO strategy that is immune to Google’s constant algorithmic tweaks. Google Penguin has come and gone, but

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Google’s Over-Optimization Penalty – Rand’s Take

Watch this video! SEO industry guru, Rand Fishkin, covered an interesting topic during this past week’s Whiteboard Friday – “6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits.” Watch the video and see them all for yourself. A few of our comments: One of Rand’s suggestions is to use “authentic, non-spammy title tags.”  [...]

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