Resources

Google’s Real Goal (Hint: It’s not what you think it is)

I’ve always believed (and have repeatedly stated on other sites) that Google’s goal with the organic search results is to return to searchers the most relevant and authoritative sites–given their query. But the other day, I was searching for new windows, and the quality (or lack thereof) of the organic results lead me to a [...]

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Is Being “Cool” a Ranking Signal

In Google’s video titled, “5 common mistakes in SEO (and 6 good ideas)”, a new ranking signal was announced, but you aren’t going to believe what it is! It looks like webmasters and business owners are going to have to quit dorking up the internet if they want to rank well on Google. The SEO [...]

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Are Internal Links a Ranking Signal?

Google’s Penguin update generated a TON of talk about site links. Most of the time when SEOs and webmasters are talking about links, they’re referring to external links. However, if you want to rank well post Penguin, you can’t forget about internal links! Many sites have (far) more internal links than any other type. Watch [...]

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Digital Millennium Copyright Act (DCMA) as a Ranking Signal

It’s August 10, 2012 and another update to Google’s algorithm has been announced! According to the official Google Search blog, websites in violation of the Digital Millennium Copyright Act (DCMA) may find their organic rankings suffering as a result. Once again, Google is citing user experience.

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Are Indexed Pages a Ranking Signal?

Recently, Google Webmaster Tools has added a feature called Index Status. Index Status tells you how many of your website pages have been added to Google’s index. This got us thinking – could indexed pages be a ranking signal?

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Have Social Signals Replaced Links?

You’ve probably heard that social signals are a known ranking signal, and it’s true. However, have social signals replaced inbound links? Watch this video from SMX West to find out more…

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The Highs and Lows of Anchor Text as a Ranking Signal

The term “anchor text” refers to the words that are highlighted when one website links to another.  For example, if I’m writing a blog post about a great little Cuban café that I went to last night, the anchor text associated with the link here is “Cuban café”.

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May 2012 Google Search Updates

If you’re an SEO or webmaster, you’d better not plan any fun Friday nights or trips this May because Google is at it again. It turns out that, when it comes to search algorithm updates, May is a HUGE month for Google.

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Danny Sullivan and Matt Cutts at SMX 2012

Recently, Search Engine Land’s Danny Sullivan, interviewed Matt Cutts, Google’s head of webspam, at the SMX Advanced conference in Seattle. Here are some of the highlights:

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May 26, 2012: Google Penguin Update

Just when you thought it things Google algorithm update land were starting to calm down, Matt Cutts Tweets, “Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches.” For those of you living under a rock for the last three months, Google Penguin is an algorithm update [...]

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