About Ranking Signals

Search engines continue to direct most of the traffic on the web. To generate brand visibility, website visits, leads and sales, companies need to be found on the first page of Google, Yahoo and Bing for relevant keyword phrases. There are two options for getting on the first page: Pay Per Click (PPC) advertising and Search Engine Optimization (SEO).

With Pay Per Click (PPC) advertising you select the keywords for which you’d like to be on the first page and you “bid” how much you are willing to pay for click. The impact of PPC is nearly immediate and the rules of the game are published for all to see. The trouble with PPC advertising is that how prominent your business is displayed is (largely) a factor of what you’re willing to pay per click. The more you’re willing to pay (generally speaking), the higher (closer to the top spot) your ad will be listed.  As more advertisers enter the game, especially unsophisticated advertisers, the cost of each click goes up.

Search Engine Optimization (SEO), the process of making changes to your website’s code, site structure, content, and your overall presence on the web, to make it easier for Google, Bing, Yahoo, etc. to find, read, index and rank your site is the alternative.  With SEO, there is no “cost per click”.  The drawback (one of them) is that the rules of the game (why some sites rank well and others can’t be found at all) are NOT published and they’re ever-changing.

Whether you’re a business owner, webmaster, or budding SEO expert, Ranking Signals was created to help you better understand the factors (which we call “signals”) search engines use to rank websites, and to keep you apprised of significant changes.

Ranking Signals Defined

Ranking Signals refers to the factors search engines use to decide how to rank websites organically. Search engines appear to have hundreds (perhaps thousands) of Ranking Signals – everything from inbound links, social media likes/shares, keyword density, title tags, meta tags and many more.

Our goal is simple:  Research websites that rank well organically (aka high ranking websites) – across multiple industries - and expose some of the commonalities. We’ve nicknamed similarities between various high ranking organic websites “ranking signals.” We don’t know the search engines’ secret algorithm any more than the rest of the Internet marketing world, but clearly certain website and web factors give off ranking signals. You can use these to improve your website and increase your site’s organic ranking, so subscribe now, bookmark us and connect with us online!

Ranking Signals Featured Authors

Ben LandersBen Landers
Ben is the President and CEO of Blue Corona, a data-driven Inbound Internet marketing company with offices in Maryland and North Carolina. Ben is an analytics, PPC and SEO expert and has worked clients ranging from Paul Deen to Weather Shield. Ben maintains a variety of online marketing blogs and websites. Follow Ben on Twitter

 

Nick Massa
During the day, he works for Blue Corona as a content marketing and SEO expert. On many nights and weekends, you’ll find him climbing tall buildings with a Halligan bar between his teeth as he fights fires with the Laytonsville Volunteer Fire Department (in all actuality, Nick spends the bulk of his time rescuing cats and changing smoke alarm batteries, but bottom line – he’s ready for action!!). Nick currently holds two unofficial world records:  Most Published Content for Fire Protection Companies and Most Published Content for HVAC and Plumbing Companies.

Jon Payne
Jon Payne is the president of Ephricon, an inbound marketing agency that specializes in helping B2B companies generate more leads through SEO and PPC by implementing strategic, effective content marketing campaigns.  Check out Ephricon’s blog or follow @ephricon Twitter for more information.

 


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