Google’s Real Goal (Hint: It’s not what you think it is)
I’ve always believed (and have repeatedly stated on other sites) that Google’s goal with the organic search results is to return to searchers the most relevant and authoritative sites–given their query. But the other day, I was searching for new windows, and the quality (or lack thereof) of the organic results lead me to a [...]
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March 6, 2013 Google Update
Based on chatter around the web, on sites like Webmaster World and Search Round Table, and the number of people searching things like, “has my website been penalized by Google?” and “how to tell if I have a Google penalty”, Google appears to be at it again.
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Want to Boost Your SEO? Get On Social Media Sites
You can’t deny it anymore—social media is becoming an important part of SEO. If you aren’t on the bandwagon, get on!
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October 2012 YouTube Ranking Algorithm Update
In a recent YouTube blog post, YouTube announced that its search is now optimized for time watched—rewarding videos that hold viewers’ attention. This is similar to the Internet marketing concept of bounce rate, which represents the percentage of visitors who enter a site and leave immediately. According to YouTube,
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October 2012 Google Search Updates Roundup
I know what you’re thinking—Google updates its search algorithm more frequently than Holister douses its entire store front with frat-boy scented cologne. But there’s a reason you’re in the SEO business and not the dictionary-writing business—you thrive in a constantly changing industry. So let’s get on board with Google’s most recent updates, because really, what [...]
Posted in Algorithm Updates, Google Updates | Tags: Google Penguin, Google Update | No Comments
Improving Links for SEO with Google’s Disavow Links Tool
Google just released a new tool that allows you to ignore certain links to your site. In the past, if you were looking to clean up your backlinks, your only option was to email a site owner and request that he or she take down the link. Google’s Disavow Links tool now allows you to [...]
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Is Being “Cool” a Ranking Signal
In Google’s video titled, “5 common mistakes in SEO (and 6 good ideas)”, a new ranking signal was announced, but you aren’t going to believe what it is! It looks like webmasters and business owners are going to have to quit dorking up the internet if they want to rank well on Google. The SEO [...]
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Are Internal Links a Ranking Signal?
Google’s Penguin update generated a TON of talk about site links. Most of the time when SEOs and webmasters are talking about links, they’re referring to external links. However, if you want to rank well post Penguin, you can’t forget about internal links! Many sites have (far) more internal links than any other type. Watch [...]
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Digital Millennium Copyright Act (DCMA) as a Ranking Signal
It’s August 10, 2012 and another update to Google’s algorithm has been announced! According to the official Google Search blog, websites in violation of the Digital Millennium Copyright Act (DCMA) may find their organic rankings suffering as a result. Once again, Google is citing user experience.
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Are Indexed Pages a Ranking Signal?
Recently, Google Webmaster Tools has added a feature called Index Status. Index Status tells you how many of your website pages have been added to Google’s index. This got us thinking – could indexed pages be a ranking signal?
Posted in Google Updates, Resources, SEO Thoughts | Tags: google webmaster tools, GWT, index status, indexed pages | No Comments
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